Be simple.
In the vein of my post last week I saw an excellent question today that I had not heard before:
“Given what we’re trying to do now, what is the simplest thing that could possibly work?”
This question was asked by Ward Cunningham, the inventor of the first wiki and defines his opinion about software development and other development platforms.
Combine this with what Einstein said:
“As simple as possible, but no simpler.”
And you begin to see a pattern emerge. I’d rather be spend my compute cycles making things simple so others can comprehend them easily. If I can do the work for them then everyone wins.
So is sales taking a lesson from engineering and physics here? Yup, I guess so. Make your product simple. Make your explanation simpler. No one will fault you for over-simplifying, you can always add more details and more confusing stuff. But then again, why would you?
In: Entrepreneurship · Tagged with: Einstein, Sales, Simple, Ward Cunningham
